Mohamed Alabbar: my business is not real estate, but the art of creating life through architecture
Mohamed Alabbar, founder of Emaar and one of Dubai’s most influential developers, said his business is not selling square metres but creating urban environments where people want to live.
For developers entering the Dubai market, this is an important signal: what sells here is not an apartment but a community — with infrastructure, public spaces and management. The product concept and master plan affect the price as much as the finishes do.