Sales: we start at the excavation stage
Around 80% of new-build sales in Dubai go through brokers. We connect your project to a network of 4,900+ agents, build a sales team and make sure revenue stays on plan.
Sales are planned before construction begins
In Dubai, construction is financed by buyers through escrow. The faster sales follow project registration, the less equity and debt the developer needs.
The broker community chooses which projects to promote based on commission terms, payout speed, material quality and developer reputation. Timely payouts to brokers directly accelerate sales.
Scope of work
01Sales strategy
- Pricing policy and phased price increases
- Payment plans: 20/40/40, post-handover and others
- Broker commission policy
- Monthly sales plan aligned with escrow tranches
02Distribution
- Connecting the 4,900+ broker network
- Broker tours and agent training
- Launch event for agencies and investors
- Commission payout control
03Sales team
- Hiring and training the team
- CRM, scripts, funnel and reporting
- SPA, Oqood and transaction support
- Resale programme for the buyer base
Stages and timeline
Timelines are indicative: the exact schedule is fixed in the contract after the strategy session.
- Strategy
Pricing, payment plans, commissions, sales plan.
before registration - Packaging
Presentations, 3D, materials for brokers.
4–8 weeks - Launch
Launch event and broker network onboarding.
after Trakheesi - Sales
Sales team, CRM, payout control.
entire project - Resale
Resales and repeat deals from the base.
after handover
What you get
- Sales strategy and pricing policy
- A connected network of brokers and agencies
- A working sales team with CRM
- Monthly reporting: sales, receipts, forecast
- Resale programme for buyers
Roles and licences
Clear division of roles
We build the strategy, connect distribution and manage sales together with your team.
Brokerage deals are handled by RERA-certified agents. Advertising is placed only with a valid Trakheesi permit.
What it costs
Indicative pricing. The exact price is fixed in the estimate after the strategy session or Entry Blueprint.
| Service | What’s included | Price |
|---|---|---|
| Turnkey sales team | Hiring, CRM, scripts, training, payment plans | from $20,000 + % of sales |
| Distribution via brokers | Connection to a network of 4,900+ brokers, commission management | % of the deal under the agreement |
| Launch event | Project presentation to brokers and investors | from $15,000 |
Prices exclude 5% VAT, government fees and the services of licensed lawyers, consultants and contractors, which are paid under their own contracts. We do not guarantee decisions by banks or government authorities — we prepare the project so that risks are known in advance.
FAQ
Didn’t find your answer? Ask at the strategy session.
After the project is registered with DLD, escrow is opened and a Trakheesi permit for marketing is obtained. Until then — only preparation and work with brokers, without public advertising.
Broker commission is usually paid out of the sale price. Its size is part of the sales strategy: a commission that is too low slows sales down.
We do not guarantee the market, but we fix the plan, reporting and team KPIs in the contract, and part of our fee depends on results.
Yes, the team has a Russian-speaking audience, including through Mikhail Oskar’s YouTube channel. But the bulk of the volume comes from the international broker network.
What else your project will need
Let’s discuss your project in Dubai
Strategy session: 2–3 hours with experts, a review of budget, segment and entry route. $1,500 is credited towards the Entry Blueprint.